Wednesday, June 9, 2010

Hamsters? Really?

Watching the NBA playoffs I have seen this Kia commercial with hamsters a million times:



It's cute, right? Well yeah, but I have some problems with it. For one, the vehicle is just plain ugly. Why anybody would want to drive something that looks like a box is beyond me. Some of the hamsters are riding in a toaster. Why? Is that something hamsters do, hang out in toasters? Do people say, "Dude! Your car is a toaster!" Plus, the Kia Soul actually looks like the toaster!


A little research reveals the toaster and washing machine images are "a nod to automotive lingo that dismisses dull cars as "appliances.'" Okay. But I saw the commercial repeatedly and never had any idea that the appliances reference was a thing.

And if I saw giant hamsters riding around in cars I would be terrified! Imagine seeing those things in person. You would not be thinking they were cute in their hip-hop clothing. You would be afraid of these mutated things! And maybe they have guns! You could never be sure! Behind those cute eyes there is the heart of a killer. They want to take over our planet. Perhaps we can bargain with them by giving them our crappy cars! For instance...the Kia Soul.




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